Mascara advertisements in which Kate Moss’s eyelashes were digitally enhanced were banned for breaking the rules, the industry watchdog said yesterday.
Kate Moss mascara ads broke rules
The agency behind the campaign denied that Moss wore false lashes
The agency behind the Rimmel campaign denied that the model wore false lashes, but gave no evidence to prove it, according to the Advertising Standards Authority (ASA).
Magazine and television advertisements for Rimmel’s Magnif’eyes mascara broke the rules by using images that may have exaggerated the product’s benefits, the watchdog ruled.
The TV commercial’s claim that the mascara gave “70 per cent more lash lift” could mislead viewers because it referred to a change in appearance not actual lash length, the watchdog said.
The ASA found the Rimmel magazine advertisement featuring Moss in breach of advertising rules. The TV commercial broke rules relating to misleading evidence.
The advertising agency J Walter Thompson said Moss’s eyelashes had been “cleaned up and enhanced”. But it did not explain how the appearance of the model’s lashes had been changed.
-article from Telegraph.co.uk
October 6th, 2007
Shoppers have been flying to New York to snap up fashion bargains for years. But now the tide could be turning - and it’s because of the Kate Moss effect.
Barneys, one of New York’s most iconic department stores, is charging its customers almost double what Brits pay for elements of Kate Moss’s Topshop collection.
The current exchange rate is about $2 to the pound, but this doesn’t seem to be reflected in many of the prices paid by American fashion shoppers.
Much of Moss’s spring/summer range is equal to the UK price tag in the current Barneys sale, yet many of her new autumn/winter clothes are selling for much more.
It means US fans of her designs may decide to fly here for a better deal. The light blue Seventies flare jeans have a ?50 UK price tag, but cost $158 (about ?79) in New York.
Her black mohair jumper with hole detail is on sale for $198 in Barneys, roughly ?99, even though it sells for only ?55 in the UK. But the biggest mark-up is on a silk chiffon flowery smock dress. It’s ?100 in the UK, but New York fashionistas face a $425 price tag - at ?212.50 that’s more than twice the UK price.
A Topshop spokesman said they didn’t have jurisdiction on prices, adding that import costs and taxes could push up US prices by almost three-and-a-half times.
Barneys declined to comment.
-article from Daily Mail
October 6th, 2007