Diddy’s New Ad Campaign Features Bar Refaeli

Sean Combs a.k.a Diddy ad campaign for his new fragrance, “I Am King” features Bar Refaeli. According to Luxist Diddy is tooling around in Saint-Tropez and Monaco on helicopters, yachts and so forth with Refaeli (left) and another model in typical mega-mogul fashion.
The New York magazine reports the new cologne will launch exclusively at Macy’s in December with a global launch set for February and a women’s fragrance (”I Am Queen”) to follow in 2009; global sales are expected to total $100 million in the first year alone.

Add comment August 19th, 2008