Natalia Vodianova Goes to the Dark Side for Givenchy’s Spring Ad Campaign

Posted by mija on Jan 7, 2010 in News | 0 comments

Apparently blondes don’t have more fun, at least not in the eyes of Givenchy’s creative team.
As we previously reported, Givenchy’s Fall 2009 ads featured a sinister looking Adriana Lima with film noir makeup and super dark tresses alongside four other models with deep chocolate locks.
Now Givenchy’s new Spring/Summer 2010 campaign has been released and it shows an almost raven haired Natalia Vodianova and MariaCarla Boscono — who also appeared in last season’s ads — in a matching espresso hue.
The ads, shot by Mert Alas & Marcus Piggott for the second season in a row, show the two models tangled up with four male models and dressed in designer Riccardo Tisci’s graphic black and white patterned clothing and ankle-breaking platform heels.
The male models, on the other hand, wear odd cut-out lace-up oxfords and the dreaded gladiator mandal.
“To be in Riccardo’s campaign was always one of my dreams as well as shooting with MariaCarla,” Vodianova said in a statement.
Tisci, for his part, also seems happy with the outcome.
“Everybody gave so much love, creativity and collaboration,” he said. “What more could you ask for?”

source: stylelist.com