Helena Christensen launches breast cancer campaign

July 5th, 2006

According to supermodel Helena Christensen who was in Ireland last week to launch the new Fashion Targets Breast Cancer campaign in Ireland, more women should “self check” for breast cancer.
Helena told Irish Medical Times that it was vital that women didn’t ignore any warning signs out of fear. “My doctor from an early age told me to touch myself around the breasts and under the armpits, and not feel weird about it! Especially when you’re young, you get a little bit intimidated by your body. It’s going through so many changes,” she said.
She urged women who felt worried to go to their doctor rather than leave it to chance. “I’ve always thought it’s better to go to the doctor one too many times than to postpone it,” she told IMT.
The fund raising campaign centres on the sale of a unique designer range of t-shirts, each with a distinctive bull’s eye logo. In Ireland, all t-shirts which cost €30 and €35 will be sold through the Brown Thomas group in aid of Action Breast Cancer (a project of the Irish Cancer Society) and Europa Donna Ireland to develop services for younger women with breast cancer.