Petra Nemcova is new fresh Fortunoff face…

Posted by mija on Sep 14, 2006 in News | 0 comments

Fortunoff, the 84-year-old iconic brand is pleased to announce supermodel and humanitarian, Petra Nemcova, as their new face. She is the first personality associated with the brand since Lauren Bacall served as Fortunoff’s spokesperson twenty six years ago. Petra, known for her beauty as well as her compassion and charitable endeavors, will serve as the face of Fortunoff’s regional advertising campaign and their Fall and Holiday Jewelry catalogs, reaching over two million consumers nationwide. The latest images of Petra’s campaign have recently been unveiled in the windows of Fortunoff’s flagship Fifth Avenue location. This new imagery is in keeping with Fortunoff’s desire to appeal to a new consumer, by introducing Fortunoff in a more fashionable, more youthful manner.
In addition to serving as the face of Fortunoff, Petra will take on the role as designer for the very first time. She collaborated with the jewelry design team to create a new collection called the “Petra for Fortunoff Collection,” available this holiday season in all Fortunoff retail locations, as well as online. Fortunoff is widely known for its vast selection of classic and chic jewelry at accessible prices. In keeping with this philosophy, the “Petra for Fortunoff Collection” incorporates pieces in gold, sterling silver, and pieces with diamonds and gemstones that retail from $125 to $5,000. This collection is derivative of Petra’s keen eye for design and unique sense of personal style. A portion of proceeds from select items will benefit the Happy Hearts Fund, Petra’s personal charity of choice she founded in 2005. The Happy Hearts Fund provides aid to children in need who have suffered loss or hardship as a result of natural, economic or health related disasters.
“For me, jewelry is an easy way to make a personal statement with your look. I feel very blessed to now be a part of the Fortunoff team, and the pieces I designed not only add a glamorous and sexy touch to any outfit, they add a bit of light and hope to your outlook each and every day,” explained Petra Nemcova.
Joel Kier, of the Office of the Chairman relayed, “We are very excited to announce Petra as the new face of the Fortunoff brand. Not only is she extraordinarily beautiful but she epitomizes the modern day woman. Her humanitarian efforts are inspiring and we feel she’s a perfect choice because of her well-rounded nature.”
Another element of this collaboration includes a holiday ornament called “The Petra Heart” that has been exclusively designed for Fortunoff by renowned ornament expert Christopher Radko. The design features the children of the world holding hands around a heart, which exemplifies the mission of the Happy Hearts Fund. The ornament will retail for $46, and will be available in Fortunoff stores and on their website at Fortunoff.com beginning November 1st with a portion of proceeds benefiting the Happy Hearts Fund.