ABOUT J reconfirms the appointment with the top jewellery brand

February 18th, 2009

After the big success of the first edition, also for 2009 the Milan appointment with the high end jewellery is confirmed: from February 22nd to the 24th 2009, will take place ABOUT J, the Vicenza Fair event dedicated to the Italian and international top jewellery for selected buyers.
The 2009 edition will take place close to the Milan Fashion Week, confirming its bond with the luxury markets, and straightening the match between jewel et art de vie, between luxury and fashion meant as style, and between art, craftsmanship and design.
This year, the synergy between jewel and fashion is tighten up also thanks to a strong cooperation between the Chamber of Fashion and Vicenza Fair, with the aim of promoting together the event.
For the 2009 edition, a new, high impact location has been chosen: the East End Studios, located in Via Mecenate: the result of a careful restoration of an airplane factory, transformed in an area capable to combine the modernity of the present with the suggestion of a glorious history of production.
The entrance is exclusively reserved to the AJ Card holder, guaranteeing the J Community, composed of selected exhibitors, buyers, press and industry people, the free entrance to the facilities (open bar, free light lunches), the courtesy shuttle services to and from the hotels, and to the gala evenings.
The selected exhibiting companies will participate with an “all inclusive“ formula, that includes booth-fitting on stream of coordinated and modular exhibiting areas (from 20 sqm to 80 sqm).
Also this year, the interior design, coordinated by Hangar Design Group, talks with the sophistication language; the personalization of the areas and the uniqueness of the brands are guaranteed by the corporate, the company names and pictures of the jewels.
The lounge areas (chill out, open bar, light lunches, media centre), located near the areas dedicated to the brand, are a daily meeting point for buyers, companies and press.
The rich selection of international buyers consists of 250 selected buyers coming from all around the world, in particular from Russia and ex Soviet Union areas, East Europe, Middle East, Caribbean, South America, China and Japan.
The top Italian retailers will be more then 350, representing the high-end national market.
For all the guest is guarantee the possibility to incorporate with the companies and all the participants, not only during the days of the event, but also during the evening side events offered by About J to the Community.
In fact, the AJ entertainment program for the protagonists and the Community foreseen the possibility to live Milan, with three days of events during the Fashion week.
The official About J opening will be on February 22nd, in occasion of the Opening Gala Event by the prestigious Palazzo Mezzanotte, home of the Stock Exchange, in downtown Milan. Special guest of the evening will be the Paris band Festival Mibely.
In occasion of the 2009 edition, AJ introduce the Best Buyer Award: for buyers that will confirm their orders made during the event by March 25th 2009, Vicenza Fair will offer the possibility to obtain special travel packages to Italy and an hospitality program in occasion of the Film Festival and of the next edition of Choice.
The promotion of the event will be supported by a strong media planning in cooperation with the Condé Nast Group, media partner in the organization of About J. For the protagonists of the event, they will create an About J 2009 special in the Vogue Gioiello Magazine.
More information ad images of the exhibition can been found in the web site www.aboutjevent.com: a description of the event through texts, images and shots. For the AJ guests, a preview of the 2009 edition will be soon available through the log-in areas.
Facts:
Date: 22- 24 February 2009
Location: EastEndStudios, via Mecenate 84/10, Milan,
Entrance: strictly reserved for AJ Card holders

About J is organized in cooperation with:
Condé Nast Group: media partner and special events
Hangar Design Group: art direction, exhibition design, Italy press office
Meneghini e Associati: foreign press office
Palazzi&Gas: pr, side events
TJF Group: trend scope