Gisele Bundchen’s baby bump is airbrushed out like an unsightly wobble for fashion campaign

July 30th, 2009

It is meant to magic away unsightly blemishes, spots, lines and shadows. But now it seems the airbrush has found another unacceptable imperfection – the first blossoming signs of pregnancy.
Gisele Bundchen’s gently rounded stomach has been airbrushed out of sight in her first ad campaign since her pregnancy was reported.
Wrapped in a trench coat and nothing else, the 29-year-old Brazilian model, who is expecting her first child next year, showed off a perfectly flat stomach in the photographs for the London Fog coat company.
Rather than celebrate her changing shape, the airbrushing brigade treated the first subtle signs of impending motherhood like an unsightly wobble – and erased every curve in the final photographs.
Bizarrely, London Fog claims the airbrushing was simply protecting Miss Bundchen’s privacy at ‘this wonderful and personal time’. But considering the revealing nature of the campaign photographs, privacy doesn’t seem to be at the top of her priority list.
The mother-to-be is hardly at the fully rounded stage yet. But perhaps even the tiniest hint of a baby on the way was too much for the firm’s bosses.
In a rather mixed message, London Fog admitted retouching the photographs from the shoot but insisted Miss Bundchen’s baby bump was sexy.
Dari Marder, a spokesman for the company, said: ‘Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life.’
He added: ‘Nobody is sexier or more beautiful than Gisele Bundchen in nothing but a London Fog trench coat, even with her visible baby bump.’
”This London Fog campaign features a classic portrait of Gisele in an iconic London Fog trench; it is a very fitting image for this timeless brand.’
Gisele has already had a taste of motherhood. Her American footballer husband, Tom Brady, has a 21-month-old son, Jack, from a previous relationship to Sex and the City actress Bridget Moynahan.
She married the New England Patriots quarterback in Los Angeles in February after two years together. They then repeated their vows before friends at their Costa Rica home.
Her pregnancy was reported in June by U.S. People magazine.
‘I think I’ve met the right person, my partner, my companion,’ she said. ‘I already knew that we would get married a year and a half before we got married.’
She added: ‘Before… I had to go out, had to work. Now I think about it twice, three times, four times.
‘So I only do the things that I really want to do. I prefer to stay at home. The big husband wins.
‘Because of this relationship, what is most important to me is the family. Now I am creating my other family.’
source: dailymail.co.uk