Helena Christensen stars in new fashion campaign amid return of the ‘original supermodels’

October 27th, 2009

The 40-year-old Helena Christensen might be older than most of her fellow fashion models but she is still going strong: after her recent gigs for lingerie label Agent Provocateur and Tommy Hilfiger bags, her new campaign for Swedish hipster label Odd Molly has just been released.
Pictures released this week show the Danish supermodel posing in the streets of Stockholm and in a studio, wearing clothes from the brand’s fall/winter collection: skirts and cardigans in Odd Molly’s signature patterns, as well as ‘destroyed’ jeans, little tops and the label’s sleep- and underwear. The collection comes with various romantic accessories such as lace tights and umbrellas, and bows and ruffles accentuate many of the items.
The label’s choice of going for a more mature model reflects an ongoing trend of more and more designers opting for the ‘original supermodels’ from the 1980s and 90s. Jerry Hall was previously tapped for Chanel’s bag campaign, and Claudia Schiffer as well as Naomi Campbell and Christy Turlington have recently fronted Yves Saint Laurent’s ‘Manifesto’ ads.
Odd Molly previously announced the launches of a skincare and a men’s wear range.
source: independent.co.uk