OTTOs new Top model The Autumn Winter season starts with Toni Garrn

Posted on Jun 30, 2010 in News | 0 comments

The Hamburg multichannel retailer, OTTO starts in the 2010 Autumn/Winter season with an internationally renowned top model. Toni Garrn is the new face from OTTO in the 2010 World Cup year.
Toni Garrn, born in Hamburg, is the top model shooting star of recent years, and rose within a very short time to the very top of the fashion scene. The series of international top models continues to be a testimonial for OTTO. “Toni Garrn is an outstanding partner for OTTO. She is not only wonderfully pretty, but also very adaptable and at the same time always genuine. These are also features that distinguish our brand”, according to OTTO Board Spokesman, Dr. Rainer Hillebrand, commenting on the decision to put a top model as cover star again, after two years. “The Autumn/Winter season offers our customers an unlimited variety of purchases and experiences. This season, after having taken an expedition into the music world, we want to surprise again with a real star from the fashion scene, Toni Garrn, as the face on the cover”.

Toni Garrn is good for OTTO not only because of her beauty and natural radiance. Even as a schoolgirl, she did her work experience with the largest German home-shopping-retailing company and got to know OTTO “behind the scenes”. “It is really a fantastic, great honour to be the new cover model on the OTTO catalogue. After Claudia Schiffer and Gisele Bündchen, I am now the one“, commented the girl from Hamburg, delighted. “OTTO and I both come from Hamburg. It was wonderful almost to be able to work at home during the three days of shooting. Also this made the work into something quite special”.
The model is not only seen on the cover of the OTTO main catalogue. She also presents selected items from the Laura Scott collection comprising both casual basics and elegant styles in the 2010 Autumn Fashion and makes possible various combinations. Along with studs, leather leggings and glittering stones in the “Luxury Rock” look, the rough knitted cardigans, waistcoats and blazers in warm earth colours in combination with sexy overknee boots dominate the “CityStyle” in Autumn and Winter. With the presentation of both trends, Toni Garrn proves her ability to adapt. Privately, the top model also prefers the well-formed mixture: “I love vintage and like to mix all styles”, declares the new OTTO cover model.
OTTO opens the season with attractive offers and specials around the subject of travel. Using the motto “from Paris to New York“, “from the big city to the jungle” and “from the day trip to the long-distance journey“, last-minute buyers are also able to get home deliveries from the new Autumn/Winter catalogue and from the online shop www.otto.de shortly before their holidays still with round-the-clock delivery for one Euro.
source: unitednetworker.com