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Swedish supermodel sues Estée Lauder
Normally the defective appearances by a model get to be airbrushed out, but not so at Estée Lauder.
The American cosmetics company lately used an image of Swedish model Caroline Louise Forsling without permission in the ad for Plantscription serium by Origins, an anti-aging skin-care product for women between 45 and 60 years old.
The 35-year old model has been working in the modeling business for over a decade and during her successful career, she has been featured on major magazine covers, walked runways for prestigious fashion houses and appeared in the Sports Illustrated Swimsuit magazine.
The Swedish model was not amused about the fact that Estée Lauder used pictures of her without permission and labeled her as ‘old’ in the advertisement for anti-ageing skincare. The pictures were taken during a shoot for an ad for an Estée Lauder hair-care product last year, which shows the model make-up-free with her hair pulled back from her face. Caroline claims she didn’t know that one of the pictures would be used as the “Before” half of the advertisement, much less Photoshopped to make her look older. Now the model reacts and sues Estée Lauder for $2 million for ‘irreparably’ damaging her career.
The suit reads: “Defendants did not disclose in the Plantscription ad . . . that Forsling never used Plantscription, that Forsling is not aged 45-60 or that the so-called ‘dramatization’ of the product did not result from the use of the product by Forsling, but rather reflected [their] manipulation of a photograph,” the suit notes. The suit seeks a court order “barring defendants from any unauthorized use of Forsling’s image or likeness,” and money damages for the company’s “false advertising and deceptive acts.”
Court papers claimed: ‘Before stylists did Forsling’s hair and makeup for the photo shoot, the photographer took a photograph of Forsling’s face as a test shot.’
They added that her ‘hair was pulled away from her face and she was wearing little or no make-up’ and that Ms Forsling ‘believed the test shot would not be used.’
Her lawyers are demanding damages for Estée Lauder’s ‘false advertising and deceptive acts’, as well as a court order ‘barring defendants from any unauthorized use of Forsling’s image or likeness.’
