Editor’s pick: A must have for summer 2013
Have you ever heard about Austria, a small country in Central Europe? Maybe not, but I’m sure you have heard about Silhoutte, who are famous for the most lightweight eyewear in the world „made in Austria”.
Silhouette was founded in 1964 and their vision was to create eyewear as an accessory from the very beginning and today, it has grown to become the leading brand for premium quality eyewear worldwide.
In 1999, Silhouette modernized the eyewear market with its innovative 1.8 grams super light, rimless eyewear „Titan Minimal Art”, without screws or hinges. These glasses became a bombshell in professional circles and the absolutely most important Silhouette model with the highest sales output, with some nine million spectacle wearers around the globe who appreciate the unique assets of the „Titan Minimal Art”.
Since the launch, a series of collections of distinctly recognizable rimless eyewear have been built up around the model with cult status. Silhoutte, an international eyewear brand, is representing a litestyle – a zeitgeist that stands for mobility and independence, freedom, and light-heartedness under their new claim „Feel Lite Show Style”.
„Titan Minimal Art – The Icon” is one of the latest redesigns of this model under the new claim. No one less than icon Patrick Dempsey is the new face of this model captured by star photographer Peter Lindbergh. The American actor is best known for his role as neurosurgeon Dr. Derek Shepherd in Grey’s Anatomy and has also appeared in several films, including Sweet Home Alabama, Made of Honor, Valentine’s Day, Flypaper, Freedom Writers, and Transformers: Dark of the Moon.
And now you want to know why these glasses became the new icon? No, it’s not just because icons wear them, it’s because these glasses start to become a part of you! When I first put the new „Titan Minimal Art – the Icon” sunglasses on, I was totally amazed how perfectly they fit around my head, feeling very light. Just like a silhouette of nothing.
Also, with the new collection of Silhouette you can become a style icon and win a photo shooting for their next advertising campaign with star photographer Peter Lindbergh in Hollywood this coming September. The German photographer and filmmaker is famous for his black-and-white photographs as well as for shooting stars including Linda Evangelista, Naomi Campbell, Cindy Crawford, Mick Jagger, Sharon Stone, just to mention a few.
To take part at „The Icon Competition” you just have to visit your next local Silhouette eye care professional and try on the new „Titan Minimal Art – The Icon” glasses, take a picture with them and upload it on Silhoutte’s webpage before the end of June. With just a little bit of luck you have the chance to enjoy an unforgettable 4 day, all-inclusive stay for 2 people in a wonderful hotel in Los Angeles.
