Gerogia May Jagger fronts new Thomas Sabo campaign

The German-based jewelry brand Thomas Sabo has chosen British model Georgia May Jagger to take over this season as the newest face of its Spring/Summer 2014 campaign.

Feminine and floral-inspired, German fashion photographer and director Ellen von Unwerth is in charge of shooting the company’s latest campaign, which shows the youngest daughter of rock legend Mick Jagger and supermodel Jerry Hall in flirtatious poses as the gap-toothed blonde, who is also the face of Rimmel cosmetics, showcases the label’s luxurious accessory pieces, and is dressed in springly elegant pale-colored garments.

Replacing fellow countrywoman-model Poppy Delevingne, who has fronted the company’s advertisements for past collections, the 22 year-old Jagger brings the bling and looks absolutely fabulous doing it.