Joan Smalls fronts new Free People campaign

Joan Smalls is undoubtedly one of the most high-in-demand supermodels in the fashion world at the moment, and the Puerto Rican eye-catcher has been chosen to star in the latest campaign for bohemian clothing company Free People.

The twenty-six year-old stunner, who has strutted the wing-clad Victoria’s Secret spectacles for three consecutive years since 2011, effortlessly showcases an array of seventies-inspired looks for the American label’s Autumn/Winter 2014 advertisements.

“We couldn’t think of a more fitting lady to lure us from our sun-soaked spell and transport us to a land of cashmere, milk and honey,” commented a spokesperson for Free People. “Joan Smalls wears our favourite autumn trends beautifully and takes you on a journey from soft layering to rich jewel tones and intricate embellishments of modern Marrakesh.”

The boho-chic offering includes fuzzy coats, sheer tops, flared trousers and maxi frocks featuring paisley-patterns and plenty of fringe, as well as floppy brim hats and various styled footwear.

By Theo