Ralph Lauren and US Open celebrate 20 years of Partnership with 6 year Sponsorship Renewal
American luxury lifestyle brand Ralph Lauren is celebrating 20 years of partnership with the USTA (United States Tennis Association) with a six-year sponsorship renewal.
The landmark partnership began 20 years ago in 2005 with Ralph Lauren outfitting all US Open on-court officials and ball crew members. As part of the partnership renewal, Ralph Lauren will serve as the Official Outfitter of the US Open through 2032.
‘We are incredibly proud to celebrate 20 years of partnership with Ralph Lauren and are excited to extend our collaboration into the next decade. As the Official Outfitter, Ralph Lauren has become synonymous with the US Open’s iconic style, ensuring our officials and ball crew are always impeccably dressed. Beyond the court, Ralph Lauren’s global reach allows US Open fans worldwide to connect with the tournament through their retail presence,’ Kirsten Corio, Chief Commercial Officer, USTA stated in a press release.
‘For nearly six decades, Ralph Lauren has been deeply inspired by the world of sport and tennis in particular – its energetic spirit, sportsmanship and heritage of style is a part of who we are. We are thrilled to continue as the Official Outfitter of the US Open, building on our 20 year partnership that has defined the tournament’s signature style and has been a canvas for incredible innovation. As we look ahead, we’re not just celebrating our heritage in tennis, we’re investing in the future of the game and the next generation of champions who will call this court home,’ David Lauren, Chief Branding & Innovation Officer, Ralph Lauren added.
The USTA will establish an annual fund with Ralph Lauren within the USTA Foundation with an aim to provide young people from under-resourced communities with more equitable access to tennis and education programming, helping to prepare them for the challenges and opportunities of life. Ralph Lauren has also announced that it will be offering a commemorative US Open collection of apparel and accessories for men, women and children.
Follow Fashion Model Directory on Linked In, Facebook, Twitter, and Pinterest, !
