Chloe releases Winter 2025 Collection with Campaign featuring Grace Hartzel
Luxury Parisian house Chloe has released its Winter 2025 with a campaign starring American fashion model Grace Hartzel.
Photographed by David Sims at a Belle Epoque villa in the South of France, it draws inspiration from the alluring atmosphere of Villa Nellcote in the early 1970s. Hartzel, is cast as a captivating British character girl with an untamed spirit that embodies the hedonist lifestyle of the era. Framed by the off-season beauty of the French Riviera, the campaign images captures a feeling of mystery, escape, intimacy and sensuality.
Chloe’s Winter 2025 collection comprises of Dresses, Trousers and Skirts, Knitwear and Tops, Outerwear, Footwear and Accessories. Key pieces highlighting the mood of the campaign include ruffled blouses, long narrow chiffon skirts, and voluminous, fur-trimmed coats, in a palette of champagne, cream, and dusky rose. The broader collection encompasses plunging Henley knits, pullovers, floor-length lace-adorned slip dresses, belts, scarves, hats and a new style of ballet flats (among several types of shoes).
‘With these images, I wanted to capture the off-season spirit as well as the sense of escape and freedom of the French Riviera in the early 1970s, a time when creative freedom, decadence and mystery collided with the raw hedonism of that time. Grace brought her own sensuality, rebellious charisma and dynamic free spirited energy into the campaign and made it entirely hers,’ Chemena Kamali, Creative Director of Chloe said in a press release.
Chloe’s Winter 2025 collection is available now in Chloe boutiques and on Chloe.com. Check out the campaign images here.
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