Calvin Klein opens new Flagship Store in SoHo, New York City
PVH owned American Fashion Lifestyle brand Calvin Klein has opened a new global flagship in New York City.
Located at 530 Broadway in the heart of SoHo, the store’s design was inspired by NYC’s signature loft apartments and the brand’s iconic roots in the city, evoking the creative legacy of downtown.
The exterior facade is painted in the brand’s signature charcoal tone while large, bright windows feature product displays (a spiral staircase, 3D-sculpted sofas and chairs and moving crates) created in collaboration with design studio Perron Studios.
The interior features a modern, warm environment that creates a serene backdrop: a palette of Calvin Klein’s signature creams, warm neutrals and natural textures. Open wood joist ceilings, cast columns, poured concrete floors, oversized reclaimed wood frames and fixtures in brushed stainless steel and cream plaster merges authentic industrial character with a refined sensibility, balancing tactile craftsmanship with modern simplicity. The brand’s high-impact campaigns are brought to life via floor-to-ceiling curved digital screens
Spanning 3,000+ square foot, the store showcases lifestyle offerings from the world of Calvin Klein: Denim and underwear, men’s and women’s apparel, complemented by accessories. To mark the opening the store is housing a limited-edition capsule featuring tees, fleece sweatshirts, hats and totes emblazoned with custom Calvin Klein Soho branding in navy, cobalt, grey and white colorways.
‘We are proud to return to one of the world’s most fashionable cities – and the birthplace of our iconic brand – with an elevated retail expression. This new global flagship, located just steps from our landmark Houston Street billboard, is a tribute to Calvin Klein’s New York heritage. It represents both the evolution of our retail experience and a tangible expression of the world of Calvin Klein. Calvin Klein embodies a distinctive, global way of living that meets culture, and this store is the latest step on our journey of taking our brand to the next level,’ David Savman, Global Brand President, Calvin Klein said in a press release.
‘New York is central to the DNA of the Calvin Klein brand. This homecoming is a key milestone as we build Calvin Klein into one of the most desirable lifestyle brands in the world. Step by step, we’re deepening brand relevance, driving consumer engagement and strengthening brand positioning across North America and globally,’ added Stefan Larsson, CEO, PVH Corp.
Open from 10 AM to 8 PM Monday – Sunday, Calvin Klein’s SoHo, New York store reaffirms it’s commitment to creating premium lifestyle destinations that marry the brand’s distinctive minimalism with authentic local energy. It follows flagship openings in Paris and Tokyo, and re-establishes the brand in one of the world’s premier fashion capitals.
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