H&M and Perfect Moment collaborate on Apres-Ski Holiday capsule
Swedish fashion giant H&M and Chamonix luxury skiwear and lifestyle brand Perfect Moment have teamed up for an Apres-Ski Holiday capsule.
Comprising of outerwear, separates, knitwear and winter-ready accessories, the 28-piece collection features designs with a mix-and-match approach, a nod to Perfect Moment’s performance-led skiwear. Materials range from faux fur, leather, and lurex knit, to merino wool, mohair and cashmere blends while the color palette draws on Perfect Moment’s iconic use of black, white and silver, and introduces a decadent burgundy and icy blue as a contrast.
As a mark of distinction each piece features Perfect Moment’s logo – the North Star while details such as oversized hoods, toggles at waist to cinch in, jacquard trims and pom-poms balance function and style.
Key looks from the collection include: a burgundy faux fur down-filled puffer jacket with a hood that hits just above the hips, a black and white star-print puffer jacket with a jacquard belt, burgundy leather trousers based on ski pants with a subtle bootcut and zips up the calves, a loop knit cardigan with striped knit trims, and a matching burgundy knitted set of button top and shorts, faux fur tall moon boots, padded short moon boots, hats with pom-poms, wraparound sunglasses and an oversized star-print wool and mohair scarf.
‘We’ve loved translating our distinct brand DNA into a perfect Apres-Ski capsule for H&M. Working with the teams in Stockholm has been a highlight – moments to remember for sure. I can’t wait to see our joint community of Moment Makers now bring it all to life’, Jane Gottschalk, Creative Director and Founder of Perfect Moment stated in a press release.
‘We’re thrilled to be collaborating with Perfect Moment on this winter collection – it’s unexpected, dynamic, and sure to spark excitement. The silhouettes are glamorous yet laid-back – just like apres-ski – but also has a real edge with the leather, faux fur and textured knits,’ Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M added.
Founded in Chamonix, France, by professional skier and filmmaker Thierry Donard, Perfect Moment was acquired in 2012 by Gottschalk and her husband Max who evolved the brand to include a lifestyle focus, blending technical excellence with fashion-forward design.
The H&M x Perfect Moment capsule is available now in selected stores and at hm.com. Check out the looks from the collection here.
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