Lacoste releases Olympic Heritage Cortina d’Ampezzo 1956 Collection
French designer sports fashion company and Lacoste has released an exclusive capsule collection that pays tribute to the Alpine mountain style.
Titled ‘Lacoste x Olympic Heritage Cortina d’Ampezzo 1956’ the capsule combines sport and elegance for a decidedly refined approach to winter wear. As the official licensee of the International Olympic Committee, it is inspired by the Brand’s archives of sport and French craftsmanship.
Rooted in the apres-ski spirit and refined atmosphere of Italian ski resorts, it reinterprets the codes of winter wear through pieces with elegant lines, comfortable thanks to premium materials and meticulous details borrowed from the aesthetics of the 1950s.
Key looks from the resolutely contemporary collection include: close-fitting merino wool sweaters, Vintage-inspired quilted jackets, Sweatshirts and polo shirts featuring a revamped Winter Olympics logo, Comfortable and stylish trousers with technical details, Limited edition winter accessories, gloves, hats, and scarves evoking the retro charm of the mountains in the 1950s.
Each article embodies French elegance with decidedly retro chic touches such as the iconic winter blue of the original logo for the 1956 Winter Olympics in Cortina d’Ampezzo.
The collection is brought to life through a photographic campaign dedicated to the Alpine lifestyle featuring apres-ski moments as well as an immersive film that tells the story of the encounter between French style and Italian art de vivre.
Priced between Eur 70 – Eur 220, the Lacoste x Olympic Heritage Cortina d’Ampezzo 1956 capsule collection is available now in selected boutiques and flagship stores across Europe as well as online at lacoste.com and at the Olympic store (shop.olympics.com). Check out the looks from the collection here.
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