Tommy Hilfiger announces Football Club partnership with Liverpool FC
American clothing brand Tommy Hilfiger has announced a first-of-its-Kind Partnership in World Football with professional association football club Liverpool FC.
The collaboration kicked off with the largest Tommy flag ever produced, unfurled across the hallowed Anfield turf showcasing the co-branded logo. The fabric will be repurposed into themed pieces that will be auctioned to raise funds for the charity. Men’s first-team players captain Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley and Hugo Ekitike, as well as Liverpool FC Women stars Gemma Bonner and Leanne Kiernan brought the announcement to life
‘For my entire career I’ve been inspired by sports icons, stories and uniforms. I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people – their belief, resilience and pride. I’m excited to work with the players and club staff who inspire a global fanbase to dream through their uncompromising pursuit of greatness,’ said Tommy Hilfiger in a press release.
‘It’s great to see our LFC club partnership with Tommy Hilfiger go live. We as players are excited to see the collaboration come to life, bringing together fashion, culture and heritage,’ stated Virgil van Dijk, Liverpool FC captain.
‘Tommy Hilfiger is a truly iconic name in global fashion, and we’re absolutely delighted to partner with them as they venture into the world of club football for the first time. With a long-standing connection to innovative style, and a deep-rooted sense of community, this partnership is a natural fit. This unique collaboration allows us to explore a different side of matchday and the moments around it, while giving supporters another connection point to the people who represent this great club,’ Ben Latty, chief commercial officer at Liverpool FC added.
Designed for the full club and global community of supporters, the partnership brings together decades of craftsmanship, tradition and authenticity in a modern expression of club dressing where the brand’s Americana heritage meets the club’s enduring football identity.
Presenting a bold new expression are bespoke head-to-toe looks for some of the game’s most exciting players and key backroom staff featuring the brand’s seasonal wardrobe of iconic essentials, timeless denim, the ‘New York’ dress casual collection, refined accessories and footwear.
Spanning the men’s and women’s squads, the collaboration will play out across key moments of the season, from select match-day entrances to global campaigns and a series of exclusive co-branded club capsules. Narratives throughout the season will unfold on football’s biggest stages, bringing fans closer to the people and personalities that define the club.
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