Lacoste opens its first Cafe in Paris
French designer sports fashion company Lacoste has opened its first Cafe in Paris in partnership with the Giraudi Group (founded by Riccardo Giraudi and known for developing iconic restaurant concepts around the world for over two decades).
Located on the prestigious Avenue Franklin D. Roosevelt, just steps away from the brand’s Paris flagship store, the Cafe spans 100 square metres with a sitting capacity of 65.
Designed as a true living space at the crossroads of style, sport, and hospitality, it revisits the Crocodile’s iconic codes: deep green, off-white tones, touches of terracotta, noble materials and tennis-inspired lines come together to create an atmosphere that is both warm and elegant.
Combining dine-in, takeaway and delivery to match new urban rhythms, the Cafe is a coherent and contemporary extension of the brand. Under the direction of Thierry Paludetto, chef of the Giraudi Group the menu revisits classic favourites with accuracy and flair: club sandwiches, fresh salads, seasonal dishes and signature desserts. Among them, the Polo Cakes stand out, designed as true iconic objects to share, photograph or take away. The drinks menu highlights specialty coffees, artisan-roasted, creative lattes (pistachio, vanilla, ube, chai), as well as a signature beverage, L’Eau de Croco (coconut water, matcha and ginger).
The Cafe also extends into a concept store, featuring a curated selection of exclusive products for those wishing to prolong the experience beyond the venue: a refined offering combining fine food items, French porcelain tableware stamped with the Lacoste name, and a dedicated textile collection.
‘With Cafe Lacoste, we naturally extend our universe into a shared living space. True to our sporting and cultural heritage, this opening expresses the Lacoste art de vivre through elegant and contemporary experiences that are part of everyday life, in the heart of Paris, and that will naturally find their place in other locations,’ Eric Vallat, CEO of Lacoste stated in a press release.
‘This partnership brings together the exacting standards of our gastronomic savoir-faire and the timeless allure of the Crocodile, a space where pleasure and design meet,’ Riccardo Giraudi, CEO of Giraudi Group added.
The Cafe Lacoste Paris is a natural extension of the Crocodile’s iconic universe through a hospitality experience that remains true to its identity. From Paris to New York, from the Shangri-La Paris to The Plaza Hotel, and through Le Club Lacoste, a series of ephemeral concepts developed within iconic venues, the Maison has gradually explored these territories as natural spaces for the expression of its codes.
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