M&S launches Spring 26 Denim collection to further its Leadership Denim Market
British multinational retailer Marks & Spencer (M&S) has launched its Spring 2026 Denim collection with an aim to accelerate its leadership in the denim market.
As it enters 2026, M&S currently holds the leading position in women’s denim with a market share of 18.2 percent and a growing market share of 12.1 percent in men’s denim as more customers turn to it for style, quality and accessible price points.
Details of the M&S Spring 2026 Denim Collection:
Womenswear Denim
The collection introduces new fashion led silhouettes such as the High Waisted Patch Pocket Flare, sitting alongside updated customer favorites, such as the Barrel – including the new High Waisted Crease Front Barrel Leg, High Waisted Turnup Wide Leg and Lyocell Blend Wide Palazzo fits. 40 percent of the SS26 range sits at GBP 30 or under with sizes 6-24 and across up to five different leg lengths.
Menswear Denim
The collection reflects a category-wide shift towards smart casualwear and introduces straighter and more tailored shapes, complemented by a wider wash palette ranging from deep indigo to soft ecru. A new GBP 20 price point broadens entry-level accessibility while the GBP 60 Autograph Selvedge Denim range gives customers access to premium craftsmanship at a market-leading price point. M&S aims to further strengthen its relevance among younger male shoppers who are seeking style, dependable quality and great value.
Kidswear Denim
The collection includes essential fits as well as style-led shapes, including carpenter and barrelleg complemented by relaxed denim shirts, with prices starting from GBP 10. Supported by M&S’s One Year Kidswear Guarantee, each product has been designed for durability, comfort and repeat wear, incorporating practical ‘grow with me’ design details such as reinforced seams and adjustable waists.
The M&S Spring 26 Denim collection continues it’s commitment to making its denim range more sustainable by reducing environmental impact while maintaining quality. All denim made using cotton from more responsibly sourced materials, and produced through processes designed to reduce water, energy and chemical use.
‘Denim at M&S Man continues to gain momentum, and this season we’ve sharpened the offer with more modern, tailored shapes and clearer price points, including our new 20 GBP tier, through to GBP 60 Autograph Japanese Selvedge. Combined with an expanded wash palette including overshirts and an array of new denim fits our latest collection – backed by a bold campaign – positions M&S as a stronger, more relevant choice to help broaden our customer base,’ Mitch Hughes, Director of Menswear at M&S, said in a press release.
‘We’re building on our market share leadership in women’s denim with new refreshed shapes that are modern, versatile and stylish. This season, we’ve strengthened our offer around the fits our customers are loving most, from new takes on Wide Leg to updated Barrel silhouettes. With 65 percent of sales now driven by these modern shapes, and 40 percent of our SS26 range coming in at GBP 30 or under, we are continuing to stay ahead by staying close to our customers and what they want – modern fits and a consistent focus on value, quality and style,’ Maddy Evans, Director – M&S Woman added.
The M&S Spring 2026 Denim collection is available now online at the brand’s website, at major flagship stores and local M&S stores across the UK.
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