Chloe unveils Summer 2026 collection with Coastal themed Campaign
Luxury Parisian house Chloe has unveiled its Summer 2026 collection with a campaign set against the raw beauty of a coastal landscape
Titled ‘Female Vertigo,’ the collection is a portrait of freedom that shifts away from recent bohemian neutrals toward a vibrant, retro-maximalist aesthetic inspired by 1950s and ’80s couture. Officially unveiled at Paris Fashion Week on October 5, 2025, it reinterprets the house’s romantic heritage by blending bubbly couture shapes from the 1950s and 1960s with modern fluidity, eliminating traditional stiffness and petticoats to create a fresh, effortless aesthetic.
Key details include bright, sunny floral prints, puff sleeves, bows, and delicate spaghetti straps, all infused with a sense of spontaneity and wearability. The resulting looks are breezy white pieces, high-waisted silhouettes, and vibrant floral dresses made from cotton, lightweight fabrics and natural materials like raffia instead of traditional silk.
The collection is brought to life with a campaign shot by Sam Rock, against a coastal landscape of sand, ocean, and sky featuring Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo, and Stella Hanan. From the first glow of sunrise where the air feels still untouched and fresh to the softened warmth of sunset, the images trace a luminous journey through the day’s shifting moods. An expression of complicity, sensuality, and shared freedom, it revisits the Maison’s founding spirit of freedom, lightness, and instinctive femininity through movement and an intuitive bond with nature.
‘I wanted to capture the rhythm of a summer day, the changing light, the warmth of the sun, and the feeling of slipping into a natural flow. A day in nature where every sense sharpens revealing a radiance and spontaneity that have always been at the heart of Chloe,’ Chemena Kamali, Creative Director of Chloe stated in a press release.
Chloe’s Summer 2026 Collection will be available in Chloe boutiques and on chloe.com from February 25th, 2026. Check out the campaign images here.
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