Calvin Klein releases new Euphoria Elixirs fragrance with campaign starring ROSALIA
American Fashion Lifestyle brand Calvin Klein has released a new euphoria elixirs collection for its beauty line Calvin Klein Fragrances with a campaign starring global icon and Calvin Klein ambassador ROSALIA.
Marking a daring new chapter of the iconic euphoria franchise, it comprises of three distinct parfums: magnetic elixir, bold elixir and solar elixir. A sensorial exploration of confidence, pleasure and sensuality, each fragrance celebrates the versatility of vanilla, richly layered and modern in spirit.
Details of the Euphoria Elixirs Collection:
Magnetic Elixir (musky vanilla)
A rich, sweet fragrance with a seductive charm that lingers like a warm touch, anchored by Dancing Lady Orchid, ambrette absolute and musky vanilla blend.
Perfumer: Caroline Dumur
Fragrance House: IFF
Bold Elixir (oakwood vanilla)
A daring and addictive scent that channels the intensity and depth of toasted vanilla contrasted with smoky orchid, rich oakwood and jasmine absolute
Perfumers: Carlos Benaim, Domitille Michalon, Caroline Dumur
Fragrance House: IFF
Solar Elixir (mango vanilla)
A fragrance full of joy that radiates vibrant energy inspired by the blooming vanilla flower (in its rare green and fruity stage)and brightened by the warm glow of Golden Orchid and juicy mango.
Perfumer: Nicolas Bonneville
Fragrance House: DSM-Firmenich
The Bottle
The classic design of the original euphoria has been reinvented through color with vivid hues of magnetic pink, bold purple and solar yellow reflecting youthful energy and individuality. The signature cap has been infused with monochromatic color for a striking visual parallel to the intense juice.
The Campaign
Shot by Carlijn Jacobs, ROSALIA channels the fragrances’ modern femininity through an immersive journey that reflects the energy and individuality of the three distinctive scents. Feminine, sensual and confident, the Grammy award winning singer-songwriter embodies each elixir’s distinct attitude through her unique ability of genre-defying sound and commanding visual artistry.
‘The euphoria elixirs are full of energy, possibility of expression and versatility!. Each of the three scents represents its own mood, but the vanilla notes (which I love) run through all of them, giving a warm and familiar feeling on the skin. This reunion with Calvin Klein has been a dream – I love working with teams that are as inspiring and hardworking as them!,’ stated ROSALIA in a press release.
Priced between Eur 36 – 129, Calvin Klein Euphoria Elixirs is available now in in 100 ml, 50 ml, 30 ml, and 10 ml on calvinklein.com and retailers worldwide. Check out the campaign images here.
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