UGG releases Spring 2026 collection with campaign starring Elsa Hosk and Rina Sawayama
Southern California-based global lifestyle brand UGG, has released its Spring 2026 collection with a campaign starring Scandinavian model and designer Elsa Hosk and pop superstar Rina Sawayama.
Having starred in the brands’ Fall 2025 campaign, Hosk and Sawayama return to tell the story of how the well-loved Classic Boot has evolved this season. Centered around the idea of juxtaposition, the campaign follows the two stars as they don sandals and clogs from the warm-weather collection such as the Classic Ultra Mini in signature Chestnut colorway.
UGG’s Spring 2026 collection aka ‘The Golden Collection’ comprises of a line of sandals and clogs that deliver it’s signature comfort and style for sunny days. It reimagines iconic and timeless classics into new, dynamic, warm-weather styles with a fresh take of contrasting textures, colors, and energy.
Key styles from the UGG Spring 2026 collection include:
– GoldenGlow Embossed featuring an ultra-lightweight outsole, embossed croc print, straps and upper liner crafted from 100% recycled fibers.
– Goldenstar Gleam crafted with smooth suede, a supportive footbed, and adjustable straps
– Goldenstar Wildwood with metal buckles and decorative bungees on top of Cordura UltraLite Fabric offering a playful take on utility.
– GoldenGaze Embossed Ankle Wrap with same croc pattern as before but with a slimmer silhouette for comfort
– Goldenstar Hi Artistitch featuring an espadrille-inspired embroidery and crafted with smooth suede, a supportive footbed, and adjustable straps
The UGG Spring 2026 collection is available now at UGG.com, UGG stores, and select wholesale retailers nationwide. Check out the campaign images here.
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