UNIQLO names Emma Raducanu as Global Brand Ambassador to Promote LifeWear Globally
Japanese global apparel retailer UNIQLO has named Emma Raducanu as its newest Global Brand Ambassador.
The top-ranked British female tennis player, and 2021 US Open winner will represent UNIQLO at all tennis tournaments starting with the Indian Wells Open in the US in March.
In addition to promoting UNIQLO’s LifeWear internationally through her tennis career, as it’s Global Brand Ambassador, Raducanu will play an active role in designing her on-court apparel. She will participate in community-engagement activities worldwide, such as UNIQLO Next Generation Development Program coaching events for skilled young tennis players or young players from underserved areas, and support for communities in need through UNIQLO Peace for All and The Heart of LifeWear initiatives.
Raducanu will also work alongside other UNIQLO Global Brand Ambassadors to promote its LifeWear philosophy, which emphasizes the continuous pursuit of excellence, positive contribution to society, and support of the next generation.
‘I am very pleased to join UNIQLO and to work closely with its amazing team of Global Brand Ambassadors. UNIQLO and I share many values and perspectives on life, culture, and society. I am excited to promote LifeWear through my tennis career, and to working with everybody at UNIQLO to inspire and engage young people everywhere,’ Raducanu said of the announcement in a press release.
‘We are honored to welcome Ms. Raducanu to UNIQLO as a Global Brand Ambassador. Even under intense pressure, she consistently demonstrates a bold and proactive mindset, embracing challenge with determination. Off court, she is an intelligent and well-read young person who values her connection to family and friends. We believe she will be an exceptional ambassador and look forward to making positive change together in the world,’ Koji Yanai, Group Senior Executive Officer, Fast Retailing, added.
Raducanu joins UNIQLO’s current roster of Global Brand Ambassadors including Roger Federer (Tennis), Kei Nishikori (Tennis), Shingo Kunieda (Wheelchair Tennis), Gordon Reid (Wheelchair Tennis), Ayumu Hirano (Snowboarding), Adam Scott (Golf), and Cate Blanchett (Actor).
Through its Global Brand Ambassador Program, UNIQLO partners with world-leading people to promote its brand and LifeWear globally vis-a-vis community engagement and development initiatives around the world.
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