J.Crew and Lee collaborate on exclusive Denim collection
Iconic American Denim brand’s J.Crew and Lee have collaborated for the first time on an exclusive Denim collection.
Drawing from Lee’s legacy of timeless style and J.Crew’s East Coast sensibility, the collection offers a reinterpreted modern take on iconic American Lee classics across women’s, men’s, and kids’ categories. Key pieces include authentic and modern styles with thoughtful fabrications, garment-dyed cottons and perfect-rib knits such as the Storm Rider jacket, western shirts, straight-leg jeans, skirts, and overalls.
Each piece is crafted from premium materials such as Japanese selvedge denim sourced from renowned mills like Kaihara and Kurabo, with details including custom hardware, embossed brass finishes, and vintage-inspired labels referencing early 1970s Lee imagery. Designed to evolve with wear the collection reflects the enduring appeal of American style that gets better over time.
The collection is brought to life with a campaign that is inspired directly from the rich advertising archives and shared visual history of both brands. pay It pays homage to Lee’s vintage ads while introducing a renewed sense of optimism and effortless style reworking the language of classic Americana, prep, and denim through a fresh, contemporary lens.
‘This collaboration felt incredibly natural. Lee represents an essential part of American denim heritage. At J.Crew, my goal was to honor that legacy while refining it through our lens – polished but relaxed, thoughtful but unfussy. We focused on pieces that feel authentic and enduring, the kind of wardrobe staples you reach for instinctively and keep for years. It’s about respecting heritage while making it feel relevant now,’ Olympia Gayot, Creative Director of J.Crew Women’s & Kids stated in a press release.
‘This will be the first collaboration available on Lee.com that encompasses men, women and kids’ apparel, and we couldn’t have a better partner than J. Crew. They are a master at product storytelling, and we’re thrilled with the outcome. This capsule amplifies Lee’s new global ‘Built Like Lee’ platform – highlighting how we’re showing up in new ways for today’s consumer,’ added Joe Broyles, Vice President of Collaborations at Lee.
Priced between USD 45 to USD 268, the Lee X J.Crew collection is available now online at jcrew.com and lee.com and in select J.Crew stores. Check out the campaign images here.
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