Tommy Hilfiger names Travis Kelce as Global Brand Ambassador and Creative Collaborator
American clothing brand Tommy Hilfiger has announced American Football Icon as its latest Global Brand Ambassador and Creative Collaborator.
Inspired by 40 years of collaborating with trailblazing with figures across pop culture, the partnership will unfold with a series of campaigns starting with Fall 2026, followed by Spring 2027, and a design collaboration that reimagines elevated Tommy icons. As one of the most recognizable names in the international spotlight Kelce will bring his confidence, individuality and charisma to Tommy Hilfiger’s life of style.
‘Travis Kelce is one of the most magnetic figures in sport and culture today. He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with. I’m excited to see how he brings his fearless, fun-loving and bold take on Prep Made Current to fans around the world,’ stated Tommy Hilfiger in a press release.
‘I’ve long admired TOMMY HILFIGER as an iconic American brand. Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I’ve been drawn towards the brand’s confident style and over the years have respected its ability to be classic and consistent while still evolving. Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true,’ added Kelce.
Kelce joins a legacy of contemporary icons and past collaborators including Rafael Nadal, Gigi Hadid, Lewis Hamilton, Zendaya, and Damson Idris. He marks the next chapter in the brands’ vision of working and co-creating with artists, innovators and tastemakers shaping the world today.
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