Tommy Hilfiger Debuts Spring Fanwear Capsule in collaboration with U.S. SailGP Team
American clothing brand Tommy Hilfiger has released a Spring Fanwear collection in collaboration with U.S. SailGP Team.
Tapping into the rising energy of supporter culture, it translates the spirit of sailing by offering supporters on shore and beyond a bold new way to showcase team pride. Comprising of co-branded apparel and recreated team gear such as archive-driven sailing jackets, graphic T-shirts, the collection reinterprets Tommy Hilfiger icons with classic red, white and blue with marina striping for a fresh, preppy twist. Each of the looks features elevated detailing with a crisp nautical finish, a new seasonal boat motif and team graphics alongside the iconic Flag logo.
The capsule builds on the brand’s ongoing commitment to sport as a platform for cultural expression. Recent collections such as the Tommy Hilfiger x Cadillac Formula 1 Team fanwear collection and the Liverpool Football Club collection redefine how sport, style and storytelling intersect.
‘For decades, sailing has been part of our brand story, inspiring how we design, think and connect. The U.S. SailGP Team are changing the way people see sailing and reaching new audiences around the world. This collection is celebrating that energy, bringing people closer to the team and giving them a way to express their support with confidence and style,’ stated Tommy Hilfiger in a press release.
‘SailGP is fast, unpredictable and full of momentum shifts – and our fans are right there with us. This collection is for everyone backing the team through every turn of the season. It’s the next step in bringing fans closer to the sport and the energy of race weekend – wherever they’re watching from,’ added Mike Buckley, Co-Owner, Team Principal & CEO of the U.S. SailGP Team.
The Tommy Hilfiger x U.S. SailGP Team Fanwear collection is available now in the United States on tommy.com, Amazon.com, Macy’s and in select Tommy Hilfiger stores.
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