Chloe names Anna From Meovv as Global Brand Ambassador
Luxury Parisian house Chloe has announced Anna Tanaka K-pop singer of South Korean group MEOVV, as its global brand ambassador.
Known for her unique instinctive creativity and natural energy, she embodies the free-spirited femininity and effortless ease of Chloe. While the ambassadorship is her first global luxury fashion role as a K-pop idol, but she has extensive prior experience in modeling and other brand endorsements. Prior to joining MEOVV she was a prominent model in Japan before joining MEOVV, first as a child model in 2014 and from October 2019 to December 2021 as an exclusive model for the Japanese magazine Seventeen Japan. She has also appeared in various advertisements, including a campaign for Adidas.
‘Chloe has always stood for a sense of freedom, authenticity and effortless beauty that resonates deeply with me. To join the Maison as ambassador is both an honor and a joy, and I am inspired by Chemena Kamali’s vision for Chloe,’ Anna stated in a press release.
Anna made her debut for the Maison in the Paddington bag campaign, photographed by David Sims and filmed by award-winning director Mati Diop in Paris. Check out the images here.
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