Gucci releases Fall Winter 2025 Eyewear Collection with campaign starring Ni Ni
Italian label Gucci has unveiled its Fall Winter 2025 Eyewear collection with a new dedicated campaign featuring Chinese actress and long-standing Global Brand Ambassador Ni Ni.
A vision of elegance and effortless sophistication, Ni Ni sports the new designs in a series of images set against an open landscape along a tranquil coastline. The campaign which made its debut in November 2025 is distinct and different from the multi-format ‘Gucci Portrait Series’ campaign from July 2025 that serves as a collective study of identity and individuality.
Gucci’s Fall/Winter 2025 eyewear collection comprises of sleek rectangular sunglasses, oversized mask-shaped frames, feminine cat-eye silhouettes, and classic navigator styles. Blending classic forms with modern expressions, signature House codes have been reinterpreted and reimagined for the season ahead, through a contemporary, ’90s-inspired lens. From crystal details to pearl-like accents, each silhouette is enhanced with eye-catching emblems-the Double G and Interlocking G-which are adorned across bold acetate temples and refined metal frames.
Priced between USD 430 – 1625 for Sunglasses and USD 400 – 600 for Optical Frames, the Gucci Fall Winter 2025 Eyewear collection is available now globally at Gucci boutiques and online at gucci.com. Check out the stunning campaign images here.
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