Tommy Hilfiger releases Lunar New Year 2026 collection with campaign starring JISOO
American clothing brand Tommy Hilfiger has unveiled its Lunar New Year 2026 collection with a campaign starring South Korean singer and actress Jisoo.
Celebrating the upcoming Year of the Horse, the capsule is a contemporary expression of timeless style. Inspired by the zodiac symbol’s representation of energy, freedom, and confidence, it fuses American style with Asian tradition and culture.
Designed to be versatile for both festive occasions and everyday wear, it comprises of reimagined polos, effortless crewnecks, sharp chinos, pleated miniskirts, and quilted outerwear in a vibrant palette of reds, bold blues, ivory, and black. In the the Asia-Pacific region, selected silhouettes featurea unique rope logo, inspired by archival nautical designs, elegantly looping around a horseshoe motif.
The collection is brought to life with a campaign produced in collaboration with Vogue Hong Kong for their January 2026 digital cover. Blending a playful spirit with her signature elegance, JISOO embraces a sophisticated New Year mood sporting various ‘Modern Prep’ looks, such as a black leather varsity jacket paired with a twill mini-shirt dress and knee-high boots, an ivory quilted jacket with gold buttons, layered over a red-and-white striped knitted polo, and a pleated black miniskirt paired with classic loafers.
Priced between Eur 149 – Eur 299, the Tommy Hilfiger Lunar New Year 2026 collection is available now on tommy.com, in Tommy Hilfiger stores and through select wholesale partners throughout the season. Check out the campaign images here.
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