JCPenney celebrates the 50th anniversary of Liz Claiborne with capsule collection
Iconic American department store chain JCPenney is celebrating the 50th anniversary of pioneering American fashion designer Liz Claiborne.
As the exclusive retailer one of its one of it’s most trusted heritage brands since 2009, JCPenney has built on Claiborne’s legacy from petite to plus sizes, across apparel, home, shoes, accessories and fragrance.
In honor of Claiborne’s 50th anniversary, JCPenney is launching a capsule collection of 80 curated pieces that capture Liz’s fearless design ethos. Paying tribute to her motto that your wardrobe should ‘fit the way you live’, it comprises of power blazers, statement sweater vests, pleated trousers and A-line skirts that serve as a masterclass in confidence and timeless style.
‘Liz Claiborne didn’t just build a company; she started a movement. She understood that confidence is every woman’s right, not something unobtainable for the few. For five decades, her vision has defined what it means to dress for the life you want and deserve. That spirit lives on at JCPenney today through our incredible private brands that democratize fashion and partnerships with trailblazing women who, like Liz, refuse to accept false choices and insist on making style accessible to all,’ stated Michelle Wlazlo, Chief Executive Officer of JCPenney.
Claiborne created the first female-founded Fortune 500 company in 1976, redefining modern womanhood by rejecting the false choice between power and femininity. A true pioneer, she democratized luxury by creating versatile, high-quality clothing designed for the multi-faceted lives of real women. More than just a designer, she championed confidence and functional elegance for half a century.
The Liz Claiborne 50th anniversary collection will be available from May 8 at in-store and online at JCPenney.com.
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