Balmain and Brave Kid Sign Exclusive Worldwide Kids Wear Licensing Deal
French luxury fashion house Balmain and OTB Group’s Italian childrenswear brand Brave Kid have signed a licensing agreement for the development, production, and exclusive worldwide distribution of childrenswear for boys and girls aged 0-16.
The partnership will commence with the Spring-Summer 2027 season with worldwide multichannel distribution by Brave Kid for Balmain. Developed in continuity with the adult line, the collection will entail girls, boys, baby and newborn collections and a dedicated beachwear selection.
Versatile and designed for every occasion with a strong focus on ceremonial wear, it draws on its iconic silhouettes and stylistic codes, preserving the Maison’s DNA through distinctive details and material research.
‘This agreement marks an important step in Balmain’s broader vision to extend its universe through carefully selected partnerships. We are particularly pleased to be working with Brave Kid, whose expertise and deep understanding of younger audiences make them an ideal partner. By bringing together Balmain’s heritage and Brave Kid know-how, we are not only reinterpreting our codes through a contemporary lens but also reinforcing our long-term approach for licensing: one that is rooted in excellence, coherence, and the preservation of the House’s distinctive identity, while thoughtfully engaging with new generations,’ Matteo Sgarbossa, CEO of Balmain stated in a press release.
‘We are proud to partner with Balmain on a project that so clearly reflects a shared commitment to quality, creativity, and long-term vision. At Brave Kid, our goal is to translate the strength of Balmain’s heritage into a language that resonates with younger generations, combining innovation with a deep respect for the Maison’s identity. This collaboration represents a meaningful opportunity to create products that are both authentic and relevant, building a solid and coherent path for the future,’ added Marco Perin, CEO of Brave Kid.
The Balmain x Brave Kid collection will be available from November 2026 in Balmain flagship stores and e-commerce sites balmain.com and bravekid.com.
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