H&M collaborates with Laura Ashley for Spring/Summer 2026 Kidswear collection
Swedish fashion giant H&M has collaborated with British lifestyle brand Laura Ashley for a new Spring/Summer 2026 Kidswear collection.
Blending heritage design with effortless style, the capsule reimagines Laura Ashley’s signature aesthetic through a fresh, playful lens. Each piece has been thoughtfully designed with comfort, durability and versatility in mind, resulting in a range that feels both nostalgic and new, capturing the carefree spirit of childhood while staying true to the timeless design values both brands are known for.
The collection comprises of a range of dresses and matching sets to easy-to-wear separates, swimwear and charming accessories for babies and kids in iconic prints from the Laura Ashley archive. The color palette consists of blues, yellow, white and light pink with details like broderie anglaise, ruffles and lace trims, while fabrics include lightweight poplin, voile, crinkle jersey and seersucker.
‘Bringing together the spirit of H&M kidswear with the enduring charm of Laura Ashley has been a dream collaboration. By combining Laura Ashley’s iconic prints with our approach to kids fashion, we have together created a beautiful collection with a timeless feel,’ Sofia Lofstedt, Head of Kidswear Design at H&M said in a press release.
‘So many people have a personal connection to Laura Ashley and this exciting collaboration has allowed us to introduce a sense of nostalgia and heritage design to a new generation. In creating this collection with H&M, we’ve reimagined our heritage, reworking some of our most iconic florals and classic motifs with a softer colour palette, coastal touches and playful details. A beautiful collection for living in and everyday adventures!,’ Helen Ashmore, Design Director at Laura Ashley
The Laura Ashley x H&M Spring/Summer 2026 Kidswear collection is available now in stores and online at hm.com. Check out the looks from the collection here.
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