H&M launches Lifestyle collection in collaboration with Solar Club
Swedish fashion giant H&M has launched a global summer activewear and tableware collection in collaboration with French creative community Solar Club.
Merging technical sportswear of its H&M Move line with curated interior objects of it’s Home line, the collection comprises of running wear, swimwear, oversized tees, tableware and beach textiles. Together,it reflects Solar Club’s refined French aesthetics, bringing together a shared vision of movement and connection.
The Activewear capsule includes twenty pieces for women and men with key looks such as lightweight running tops, performance shorts and swimwear alongside vintage-inspired cotton tees and a hoodie. The Home capsule features a nine-piece assortment of tableware, textiles and accessories crafted from stainless steel, stoneware clay and raw cotton featuring subtle engravings, prints and embroidered messages.
The collaboration is brought to life with an imagery and film campaign shot in Marseille. Reflecting Solar Club’s French roots and vision, it captures a generation seeking connection through offline gatherings, from salt-water swims to shared meals at sunset.
‘Today, Solar Club is about designing meaningful collective moments where movement becomes a catalyst for connection. The sun has always symbolised that energy for us. We found a partner in H&M MOVE and H&M HOME who understood that movement is not only physical. It is about gathering people under the same sun and creating moments that feel meaningful,’ Solar Club founders Anne-Laure and Alice stated in a press release.
‘I discovered Solar Club while researching shifts in wellness culture, and it immediately stood out. It brought together movement, creativity and connection in a way that felt real and grounded. With its sunlight, salt water and togetherness, it was less about performance and more about presence,’ said Marie Fredros, Head of Design at H&M MOVE.
‘The collaboration with Solar Club has focused on a community-driven design approach where the product is at the heart of it. With H&M HOME, we translated the feeling of gathering into an edited capsule for shared post-run breakfasts, beach meditation and long dinners at sunset,’ said Evelina Kravaev Soderberg, Head of Design at H&M HOME.
The H&M Move x H&M Home x Solar Club collection is available now in selected stores and at hm.com. Check out the campaign images here.
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