American lifestyle and apparel retailer American Eagle Outfitters, Inc has unveiled its highly anticipated collaboration with Kansas City Chiefs star Travis Kelce. Titled ‘AE x Tru Kolors’, the limited-edition line of 90+ items, was developed with Tru Kolors (Kelce’s...

Richemont owned Swiss luxury watch manufacturer IWC Schaffhausen has opened its first standalone boutique in Scotland. Located on a landmark corner site at 99 Princes Street in Edinburgh, it marks a significant step in the Swiss luxury watchmaker’s expansion across the United...

Richemont owned Italian luxury watch manufacturer Panerai has opened its first boutique in Stuttgart, Germany in collaboration with leading retailer Gerhard D. Wempe GmbH & Co. KG. Located in the city’s vibrant centre near Karlsplatz, the new boutique is designed to offer a...

Italian contemporary fashion brand Max&Co.(part of Max Mara Fashion Group) is launching its first fragrance collection in partnership with Venice-based perfumery company Mavive. The line includes three distinct eaux de parfums – She Is a 10, Morning Can Wait, and Good Vibes...

Streetwear jacket manufacturing is far more complex than it seems. Manufacturers lacking expertise in streetwear production focus on basic outerwear or formal garments. Likewise, Streetwear brands struggle when partnering with generic manufacturers, resulting in poorly fitted jackets,...

Netherlands-based luxury beauty brand Gisou has announced Rosie Huntington-Whiteley as its First Global Brand Ambassador. The British model, actress, and entrepreneur fronts the campaign for the brand’s new Honey Milk 5-in-1 Styling Cream, marking it’s expansion into the styling...