Swedish fashion giant H&M is testing a new sales concept of selling external brands and products. The new strategy is for the core brand Hennes & Mauritz itself and is also a step towards direct competition with online retailers such as Zalando and ASOS, who have always claimed a...
A.P.C. and Brain Dead collaborate on a Fall/Winter 2019 c...
French ready-to-wear brand A.P.C. and Los Angeles-based creative collective Brain Dead have teamed up for a Fall/Winter collection. The third part of A.P.C’s INTERACTION series, the capsule consists of 20 eclectic pieces for both men and women. The line not only revisits the Brain Dead...
Zalando expands Premium Category with top brands
Zalando is expanding its premium category with 15 new labels. The European e-commerce company who currently has more than 240 brands in the Premium category (out of 2,000 overall) will add European brands such as Victoria Beckham, Vivienne Westwood and Versace Jeans Couture. According to...
Thebe Magugu Wins the 2019 LVMH Prize
South African designer Thebe Magugu is the winner of the sixth edition of the prestigious LVMH Prize. The 26-year-old is the first African designer to receive the prize. He will receive a 300,000 euro grant and one-year mentorship provided by a dedicated LVMH team covering many fields...
Hudson’s Bay to close all stores in the Netherlands
Hudson’s Bay is closing its doors in the Netherlands. The Canadian retailer which opened to the Dutch in September 2017 will close 15 stores at the end of the year. As a result, 1,424 employees will be laid off. Dutch newspaper Het Financieele Dagblad claims to have a confidential...
Zalando launches resale pop-up store Zircle
Zalando has opened a resale pop-up store named Zircle. Located in the Alexa shopping center in Berlin, the name is portmanteau of the words Zalando and Circular and reflects the concept of a fashion cycle. The pop-up offers used fashion items such as Blouses, shirts, skirts, pants, shoes, and...
Chanel, Prada and Gucci sign environmental pact
Fashion giants Chanel, Prada, and Gucci have signed a ‘Fashion Pact’ in order to curb the apparel industry’s environmental impact. Thirty-two large fashion companies including Nike, H&M, Armani, Calvin Klein, Balenciaga, Yves Saint Laurent, Hermes, Burberry, and Versace...
Taylor Swift and Stella McCartney are launching a Merch ...
Taylor Swift has teamed up with British designer Stella McCartney to launch a merchandise collection. Titled ‘Stella x Taylor Swift’ the entire collection is devoted to Swift’s album Lover, which will be released on 23rd August. The limited-edition collection is made from...
Celine is launching a Perfume Collection
Celine is launching its first perfume collection under Hedi Slimane. The French fashion house made the announcement on Sunday with a cryptic Instagram post of a grooved, sculptural metallic mold in three parts. Titled ‘La Collection Celine Haute Parfumerie’ it will comprise of 11...
H&M and Zara are closing stores to boost e-commerce
Hennes & Mauritz, (the Swedish company behind H&M, & Other Stories and Weekday), and Spanish Inditex, (which includes Zara and Massimo Dutti) have started benefiting from the decision to shunt physical stores (in an effort to boost online offerings) which was initiated last...
H & M collaborates for the first time with an Africa...
For the first time in its history, H & M is collaborating with an African brand. The Swedish company is working together with the South African brand Mantsho to create a capsule collection. Titled ‘Mantsho x H & M’ the collection celebrates the elegance and dynamism of...
Levi’s and Hello Kitty team up for Limited Collecti...
Levi’s and Hello Kitty have teamed up for an exclusive limited collection. This year the famous red-bow wearing cat who is one of the world’s most beloved characters celebrates its 45th anniversary. Titled ‘Levi’s x Hello Kitty’ the collection brings together the...
Gucci hires head of diversity in the wake of criticism
Gucci has officially appointed Renee Tirado as the new leader of the diversity, equity, and inclusion division. The move comes after Chanel and Burberry both filled similar positions recently. The Italian fashion brand’s decision to do so was also fueled by the culturally insensitive...


