Hailey Bieber is the face of Levi’s new spring denim campaign. The model/TV host is joined by rapper/actor Jaden Smith for the gorgeous candy-colored gorgeous editorial which was lensed by Karla and Matthew Welch. The new collection was initially planned to be presented at this...

Christy Turlington is the new face of J Brand. The 90s supermodel has been tapped by the Californian brand to front its Spring / Summer 2020 campaign. Titled ‘Less is More’ the images were lensed by Matthew Welch and styled by Karla Welch. Turlington models looks from the...

Sezane has launched its first line of eco-responsible denim. The collection comprises of seven new designs- “The Brut Sexy”, “The Perfect Slim”, “The Girlfriend”, “The Venice”, ” The Juno”, “The Alvin” and “The...

Denim label Current/Elliott and Dress label The Vampire’s Wife have teamed up for an exclusive capsule collection. The 10-piece capsule collection was inspired by Cher and includes pieces in line with the trends of the Fall/Winter 2019-2020 season. From Black bell bottom pants with...

J Brand has collaborated with Victoria’s Secret Model Elsa Hosk to design a sustainable collection. Titled ‘LittleJean’ the 11-piece collection includes blazers and jeans and was inspired by the Swedish model’s wardrobe. Hosk who also oversaw the design and creative...

Australian actress, model and presenter Ruby Rose fronts the new G-star Raw S/S’19 Campaign. The motto of the new G-Star campaign “It’s you. Own it.” carried by the slogan “Affirm you”? is a lifestyle that nobody could better communicate to us than Ruby who...

American denim label Levi’s and American singer Justin Timberlake have teamed up for the second time on a sophomore capsule collection. Titled ‘Fresh Leaves,’ the capsule was designed in collaboration with Timberlake and has been inspired by his hometown Memphis, a melting...

Karl Lagerfeld has launched a denim collection for the first time in the history of his eponymous label. The collection was announced at the Chanel presentation in the Grande Palais by Virginie Viard, head of the luxury label’s studio. Described as rock-chic, sporty and sophisticated...

Marta Marques’ and Paulo Almeida have collaborated with 7 For All Mankind on a Denim collection. The Portuguese designer duo have re-imagined typical American classics inspired by American photographer Joseph Szabo’s evocative images of teenagers of the seventies and eighties....

Rag & Bone has announced that it will include a selection of best-selling denim and ready to wear in extended sizes from November. The brand made the announcement after backlash to Ashley Graham’s campaign. The size 12 model who is an advocate for size diversity in fashion was...

In celebration of its 70th anniversary, Wrangler is unveiling a capsule collection in collaboration with US designer and pop artist Peter Max. Titled ‘Wrangler x Peter Max’, the collection is for both men and women and will feature jeans, shorts, colourful t-shirts, western shirts...

Real Madrid star Cristiano Ronaldo has announced plans to launch his denim collection. Designed by designers such as Chris Allison, with a focus on comfort, the denim line will be produced and distributed by Uniti Fashion, a sourcing and manufacturing company founded in South Africa. in the...

Miranda Kerr has turned denim designer. The model, who is engaged to Snapchat co-founder and CEO Evan Spiegel designed a Capsule Collection for Los Angeles-based denim brand Mother. The 12-piece limited-edition capsule offers a wide range of styles and includes tops, cropped T-shirts, jeans...