Swedish fashion giant H&M’s Beauty Division and American Cosmetics brand E.L.F. Beauty have collaborated on a new limited-edition eau de parfum collection The first of a kind groundbreaking global partnership for both brands it comprises of a trio of e.l.f.’s holy grail...
E.L.F. Beauty Announces Definitive Agreement To Acquire H...
American Cosmetics brand E.L.F. Beauty has announced that it has signed a definitive agreement to acquire Rhode, the American beauty brand founded by Hailey Bieber for USD 1 billion. The deal, comprises of USD 800 million in cash and stock at closing and a potential USD 200 million earnout...
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