Arket is celebrating its one-year anniversary with a new collection. The collection consists of fashion classics and core wardrobe components such as a heavy wool coat, a fine trench coat, a black trouser suit, a universal silk top, cropped rigid vintage jeans, slim poplin shirt, and...

H&M is set to release its A/W18 womenswear collection next month. Entitled ‘Neo-Noir Chic’, the new studio collection comprises of clothing, shoes, and accessories and was inspired by the original cult 90’s series Twin Peaks. The series, which was directed by David...

Following on their collaboration with Love Stories for a lingerie capsule, H&M has teamed up with British fashion house GP&J Baker to create a vintage womenswear collection of florals. The collection includes blouses, dresses, suits, trousers, jackets, and scarves in light and...

H&M and Love Stories have teamed up for an affordable fashion-forward lingerie capsule. The collaboration marks the first time for the Swedish high street giant and the Amsterdam-based lingerie label. The capsule consists of a gorgeous and comfortable range of bralettes, briefs, and...

H&M has launched its newest brand Afound with the first two stores set to open later this month. The move comes after its launch of Arket in autumn 2017, and Nyden in spring of this year. Afound’s concept is the opposite of what Arket and Nyden is and will be a marketplace, selling...

H&M is launching a new collection in support of inclusivity to coincide with LGBT Pride Month. The capsule line which will be launched on On May 31, includes T-shirts, crop tops, jeans, socks, tank tops, shorts, cutoff jeans, sweatshirts, sweatpants, hoodies, caps, fanny packs and other...

H & M’s next designer collaboration is with Moschino. The news was announced by Gigi Hadid via Instagram on Saturday night, during Jeremy Scott’s 11th annual party at the Coachella festival in California. The model and the designer appeared sporting looks from the...

COS has opened their first store in Haarlem. Characteristic of the clothing label, the new boutique has a modern, functional design covering 337 square meters and houses both men’s and women’s collections. The new store opens in a historic building in one of the largest shopping...

Andreea Diaconu, Anna Ewers and Imaan Hammam star in the new Spring / Summer 2018 campaign by H & M. Filmed in sun-drenched picturesque Buenos Aires, in a local cafe, and on the street, the campaign film celebrates female empowerment and friendship. The collection consists of elegant...

H & M is ringing in the summer with an exclusive collaboration with Hollywood actress Diane Kruger. Titled “Selected by Diane Kruger”, the collection once again underlines H&M’s close collaboration with local artists. Kruger created a selection of her personal...

Naomi Campbell is the face Of H&M’s Fall Campaign. The global supermodel and reigning catwalk Queen was tapped by the Swedish fashion chain for their new autumn campaign. In the campaign film shot in Tokyo, the 47-year-old models the brand’s new collection, of high-waisted...

H&M have revealed its next exclusive designer collaboration with none other than Canadian/Turkish designer Erdem Moralioglu. The Swedish fast-fashion giant will team up with the London-based label to create a brand-new collection for women and, for the first time ever, a collection for...

H & M is expanding its brand portfolio with Arket, a new label that follows on the lucrative success it has seen with its additional brands, such as Cos, Weekday and Cheap Monday. The name which means ‘a sheet of paper’ in Swedish, is the 11th brand from the H&M stable...