Swedish fashion giant H&M is testing a new sales concept of selling external brands and products. The new strategy is for the core brand Hennes & Mauritz itself and is also a step towards direct competition with online retailers such as Zalando and ASOS, who have always claimed a...

From Burberry launching a sustainable capsule collection to Naomi Campbell fronting Calvin Klein’s latest campaign; here’s your Fashion Week in brief.   Calvin Klein The American luxury fashion house tapped a number of high-profile stars such as Naomi Campbell, Bella Hadid,...

Hennes & Mauritz, (the Swedish company behind H&M, & Other Stories and Weekday), and Spanish Inditex, (which includes Zara and Massimo Dutti) have started benefiting from the decision to shunt physical stores (in an effort to boost online offerings) which was initiated last...

From H&M collaborating for the first time with an African brand to Christy Turlington and Marc Jacobs’ Fall 2019 campaign; here’s your Fashion Week in brief. Karl Lagerfeld & The Met The late designer is set to be honored in 2022 with a large retrospective at the...

For the first time in its history, H & M is collaborating with an African brand. The Swedish company is working together with the South African brand Mantsho to create a capsule collection. Titled ‘Mantsho x H & M’ the collection celebrates the elegance and dynamism of...

H&M has teamed up with 1960s designer Richard Allan to launch an exclusive collection. Allan founded his eponymous brand in 1962 and quickly gained admiration from designers such as Schiaparelli and Yves Saint Laurent. His Silk scarves, in particular, became a runaway hit and in the...

H&M has announced the launch of its latest brand Afound in the Netherlands. The outlet concept which launched in June 2018 and has steadily established itself with stores in Sweden will launch with a digital marketplace in the autumn of 2019. Part of a long-term strategy to expand into...

From Cara Delevingne designing a handbag collection to Marc Jacobs launching an affordable line; here’s your Fashion week in brief. H&M & Giambattista Valli The Swedish fashion chain collaborated with Paris-based Italian couturier on an haute couture collection. Karl...

From Schiaparelli appointing Daniel Roseberry as its artistic director to H&M launching its new transparency initiative; here’s your Fashion Week in brief. Jennifer Lopez The multi-hyphenate was announced as this year’s CFDA fashion icon and will be given the award for her...

H&M has launched its new Transparency Initiative. The Swedish high street giant intends to provide customers more transparency with additional information about each product it sells. Details such as the suppliers and the materials used, the country of manufacture, the name and the...

From H&M launching a digital fashion guide to Carine Roitfeld becoming Style Advisor of Maison Karl Lagerfeld; here’s your Fashion Week in brief. LVMH Prize 2019 LVMH announced the eight finalists selected to present themselves to the jury in a final round of its 2019 Prize for...

Image Credit: Itsapark.com H&M has launched a community-driven digital fashion guide titled ‘Itsapark’ where users can exchange ideas and advice around fashion. The project which serves as a personal shopper has been under development since the end of 2018, is currently in its...

H & M has collaborated with sustainable Dutch design duo Alexander van Slobbe and Francisco van Benthum of the brand Hacked By_ for a collection from clothes that are not sold during a sale. The sustainable collection consists entirely of garments made from old items that one normally...