Streetwear isn’t just a fashion wave anymore – it’s culture, it’s identity, it’s how you express yourself without saying a word. But if you’ve ever tried to grab a piece you really wanted, you already know the struggle: sold-out drops, inflated prices,...

Italian luxury house Gucci has launched a new online concept store that will revolutionize the vintage market. Titled ‘Vault’ the new project from the vision of Creative Director Alessandro Michele is inspired by the magnificent, multimedia concept stores from the ’90s. The...

H&M has launched Sellply Sweden’s largest second-hand platform in two new markets – Netherlands and Austria. After launching in Germany in June 2020, the Swedish fashion giant has taken the next step on its international journey and brought the second-hand fashion platform to...

H&M Group’s digital marketplace Afound is expanding further into Europe. On May 7, the platform which is already active in Sweden since June 2018 and the Netherlands since October 2019 announced the opening of digital marketplaces in Austria and Germany as the next step in its...

Zalando is expanding its premium category with 15 new labels. The European e-commerce company who currently has more than 240 brands in the Premium category (out of 2,000 overall) will add European brands such as Victoria Beckham, Vivienne Westwood and Versace Jeans Couture. According to...