Swedish label “Flattered” launches sustainable sneakers Dec 26

Swedish label “Flattered” launches sustainabl...

‘Flattered’ has launched its first sneaker. Since its launch in 2013 with flat ballet flats, the Swedish label has grown collectively with a full range of footwear. The brand’s name is derived from the Swedish term for “flat ballerinas”. Its collections are...

A Kind of Guise celebrates its 10th anniversary with a special collection Dec 18

A Kind of Guise celebrates its 10th anniversary with a sp...

‘A Kind of Guise’ is celebrating its tenth anniversary with a special collection. The Munich design collective known as AKOG for short was founded by Yasar Ceviker and Susi Streich in 2009 as part of a student project. Since then the label has established itself as one of the most...

Zara launches a new ‘Join Life’ collection Dec 03

Zara launches a new ‘Join Life’ collection

Spanish fashion chain Zara has released a new collection from its sustainable line: Join Life. The new collection comprises of a number of styles including contemporary designs made from environmentally sustainable materials such as 100% recycled cashmere and puffer coats, the filling of...

Saint James collaborates with Avnier Oct 23

Saint James collaborates with Avnier

Saint James and Avnier have teamed up for a capsule collection of ready-to-wear and accessories. The signature French brand that specializes in classic striped jumpers and the streetwear label by the French rapper Orelsan and stylist Sebastian Strappazzon combines marine inspiration with...

California goes fur-free Oct 17

California goes fur-free

California has become the first American state to ban the sale and production of animal fur in the federal territory. On October 12 California Governor Gavin Newsom signed Assembly Bill 44, a bill banning the production and sale of fur throughout the state into law. The law will come into...

Doutzen Kroes receives Sustainability Award Sep 23

Doutzen Kroes receives Sustainability Award

Dutch supermodel Doutzen Kroes was presented the Social Media Changemaker Award for using her platform for activism during the Green Carpet Fashion Awards in Milan. ‘More then ever I realize the incredible power of social media and how important it is that we can raise awareness for...

Zara launches ‘Sustainable Capsule Collection’ with ‘Water.org’ Sep 11

Zara launches ‘Sustainable Capsule Collection’...

Zara Woman has teamed up with Water.org for a sustainable capsule collection. Titled “Care For Water” the collection consists of garments made of organic cotton which was grown using natural fertilizers and pesticides. With clean lines, earthy tones and valance sleeves – the...

Zalando expands Premium Category with top brands Sep 10

Zalando expands Premium Category with top brands

Zalando is expanding its premium category with 15 new labels. The European e-commerce company who currently has more than 240 brands in the Premium category (out of 2,000 overall) will add European brands such as Victoria Beckham, Vivienne Westwood and Versace Jeans Couture. According to...

Zalando launches resale pop-up store Zircle Aug 27

Zalando launches resale pop-up store Zircle

Zalando has opened a resale pop-up store named Zircle. Located in the Alexa shopping center in Berlin, the name is portmanteau of the words Zalando and Circular and reflects the concept of a fashion cycle. The pop-up offers used fashion items such as Blouses, shirts, skirts, pants, shoes, and...

Chanel, Prada and Gucci sign environmental pact Aug 23

Chanel, Prada and Gucci sign environmental pact

Fashion giants Chanel, Prada, and Gucci have signed a ‘Fashion Pact’ in order to curb the apparel industry’s environmental impact. Thirty-two large fashion companies including Nike, H&M, Armani, Calvin Klein, Balenciaga, Yves Saint Laurent, Hermes, Burberry, and Versace...

Taylor Swift and Stella McCartney are launching a  Merch collection Aug 21

Taylor Swift and Stella McCartney are launching a Merch ...

Taylor Swift has teamed up with British designer Stella McCartney to launch a merchandise collection. Titled ‘Stella x Taylor Swift’ the entire collection is devoted to Swift’s album Lover, which will be released on 23rd August. The limited-edition collection is made from...

Burberry launches capsule collection made from sustainable nylon Aug 16

Burberry launches capsule collection made from sustainabl...

Burberry has launched a new capsule collection made from ECONYL sustainable nylon yarn. The release of the capsule is in line with the luxury label’s drive to reduce its eco-footprint by 2022 and comprises of jackets, raincoats, and accessories that have been made. All of the items were...

Stella McCartney and LVMH announce partnership Jul 30

Stella McCartney and LVMH announce partnership

LVMH and Stella McCartney, are teaming up. The world’s largest fashion group announced that it had acquired shares in the British sustainable luxury fashion label after McCartney ended her 17-year partnership with rival Kering which owned half of the company. With this, LVMH will...

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