Bar Rafaeli unveils Passionata’s new 2012 lingerie campaign


Supermodel Bar Rafaeli looked hot to trot as she posed for French lingerie brand, Passionata and they couldn’t have picked a better model to showcase their designs.

Bar showed off her “killer bod” in a number of hot pieces for the 2012 collection. In one pose, the Israeli model played “the lady in the moon” as she stood on a crescent shaped prop and dazzled in black lace briefs and bra and shined like the stars behind her. In another shot, she played the role of a flight attendant but sans uniform and wearing just a beret, leather gloves and underwear as she gazed seductively into the camera. Does that look say, “Come fly me?” That puts a whole new outlook on air travel, doesn’t it?

The campaign is hot and racy with Bar the hottest woman on the planet channeling glamour and sex appeal and that’s what lingerie is about, isn’t it? Well, at least when the supermodels don them.

She had this to say about being voted as Maxim’s Number 1. “I think it’s the title I’m going to be most proud of until I die.When I’m older, I’m going to walk around and say, “Hey, I’m Bar Rafaeli. I was No: 1 Most Beautiful in Maxim!”

We hope when you’re older, you’ll have more than that to keep you happy Bar Rafaeli but the title was well-deserved and next year’s winner will have some big shoes to fill. And that folks, is the honest truth.

By
T. J. Mueller