Alessandra Ambrosio Launches Alé Clothing Line!


Miranda Kerr, Heidi Klum, Gisele Bundchen have achieved much more with their status of Victoria’s Secret models. Some of them are no more part of the brand, however, it seems like they’ve strenghtened their success in the high-fashion world by the time they were part of the VS brand. Along with the fact that VS models are paid a lot better than other models, and that they get more exotic destinations to explore and more bikinis to wear than usually, VS models, because of the brand’s popularity and the angels’ fame as well as the spokesmodel experiences, they get the chance to start their own business out of the VS brand and turn out into business ladies.

Many of them did this, for example, Miranda Kerr has developed her own KORA organic spectrum of skincare, Gisele Bundchen has launched her own Ipanema flip flops and so forth. Now it is the time for our beloved VS angel Alessandra Ambrosio to come up with a unique idea for the development of her own business. So now, we warmly welcome you to enjoy the debut collection of our beloved angel Alessandra Ambrosio, labeled Alé.


The collection is announced to be launched the next spring and it is going to be a collaboration with the marketing company Cherokee. This is what the Cherokee CEO Henry Stupp explains, “We are looking at the middle market for this brand because, all over the world, it’s the fastest-growing area and it’s not being properly addressed,” also he adds that, “We’re putting a lot of thought into every item so it’s not a one-off piece of poor quality. The customer wants something fashionable and affordable that will last from season to season.” The affordable lifestyle clothing line will be commited to the 18-35-year-old individuals to create off-duty looks to wear on a daily basis.

Here is what Alessandra says on the launching of her clothing line. “I’ve been a fashion model for 15 years and designing is just an extension of my career. I’m creating a brand that’s everything I am passionate about and have experience in, from growing up in Brazil, traveling around the world and moving [to the US] five years ago.”

By Anhen Mey