The new icons of H&M

Posted by theo on Jan 30, 2014 in News | 0 comments

The famous retail-clothing brand H&M just released a preview of its Spring/Summer 2014 New Icons campaign. Snapped by the lens of fashion photographer Lachlan Bailey, the glimpse of the upcoming model street style-inspired collection features a diverse cast of four of today’s most in demand clotheshorses, such as Romanian Andreea Diaconu, British Jourdan Dunn, Danish Nadja Bender and Chinese Sui He.

The spring-wear New Icons campaign is the second of its kind by the multinational clothing company, which mixes and matches looks that are based on the individual styles of the starring models’ off duty looks. The first New Icons collection for Autumn/Winter 2013 featured Dutch Daphne Groeneveld, Puerto Rican Joan Smalls, American Lindsey Wixson and Chinese Liu Wen.