Karlie Kloss is the New Face of Express Denim Campaign

Karlie Kloss Express Denim Campaign 2015 05

Karlie Kloss is a multi-tasking pro. After appearing in several video segments during BFF Taylor Swift’s 1989 World Tour and at the June, 27, 2015 performance at London’s Hyde Park, the American beauty stars in Express Jeans’ ‘Fit for You’ advertising campaign.

Photographed by Lachlan Bailey and styled by Claire Richardson, Kloss rocks tailor-fit denim tops and jeans styles ranging from Girlfriend, Flare and Legging which underscore Express’ fit, fashion and individual style. .

‘Karlie is a modern icon,’ said David Kornberg, Express CEO and President. ‘With her social media star status and philanthropic efforts, Karlie inspires and empowers young women globally to feel confident and self-assured. And, with her natural beauty and effortless style, Karlie is perfect to communicate a fresh, modern take on the American fashion staple-a great fitting pair of jeans. We are delighted to be partnering with Karlie Kloss to showcase the latest assortment of Express jeans.’

The official campaign launches this month in print, digital, in-store, and on social media with the collection being made available in-store and online at express.com.

After quitting Victoria’s Secret to study at New York University, Karlie now plans to continue modelling full time however, and is determined to squeeze work around her packed schedule. ‘It’s going to involve lots of juggling and discipline. I’ve become very good at multitasking, though,’ she recently told British magazine Hello! ‘I spent a lot of time flying, so I’ll be using that time to study. There’s also a lot of time waiting around at photoshoots and other jobs when I can get in an hour of study here and there. It’ll be hard, but it’s something I’m very serious about and I’ve developed a good sense of time management and discipline since my modelling career took off.’

Check out some more pics from the campaign below and sound of on twitter @fmd1_com using the hashtag #lovefmd.

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Karlie Kloss Express Denim Campaign 2015 01

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