Gigi Hadid, Kendall Jenner Lead Balmain’s Supermodel League H&M Campaign


Olivier Rousteing’s highly anticipated retailer-designer collaboration with H&M was unveiled on Friday. Starring none other than models he lovingly addresses as his “Balmain Army,” Kendall Jenner, Gigi Hadid and Jourdan Dunn.

Photographed by Mario Sorrenti, the same photographer behind Balmain’s family-focused fall 2015 campaign, the three beauties pose super-sexy wears of studded tuxedo jackets, a structured brocade dress and trim menswear-inspired separates. they ride on a subway train alongside male models Hao Yun Xiang and Dudley O’Shaughnessy.


Rouesting, Jenner, Dunn and O’Shaughnessy took to Instagram to post about the exciting news, calling themselves part of the #HMBALMAINATION. “When you love the Balmain world, you love the models that are part of it, too. Kendall, Gigi and Jourdan are my friends, and they are the perfect choice to star in the Balmain x H&M campaign,” Mr. Rousteing explained in a press release.


The images will be splashed across billboards and featured in glossy magazine ads. Balmains collaboration with H&M launches on Nov. 5, with a launch party scheduled in New York for Oct. 20.