Saint Laurent’s Instagram gets a Fresh Start


After announcing Anthony Vaccarello as its new creative director earlier this week, Saint Laurent wiped its official Instagram account of all images except one: an image of its new leader.

While the brand’s Twitter and Facebook still have remains of Slimane’s work, the brand seems to be getting a fresh start and wiping the slate clean with Vaccarello who took over the creative reigns from former creative director Hedi Slimane.

While one can only imagine the reason for the move, many speculate that the brand is keen to move on from Slimane’s legacy.

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