Ralph Lauren Launches ‘Icons’ Collection With New Campaign


U.S. fashion label Ralph Lauren has reinvented 10 of its classic pieces for a new line.

Titled ‘Iconic Style’ the collection is a homage to the designer’s legacy and features timeless designs such as a safari jacket, a British warmer, the RL blazer, the officer’s jacket, an army field jacket, sailor pants and a dark blue peacoat. In addition to the collection, there are also cashmere sweaters, flannel trousers, shirts, jeans and selected accessories.

For the campaign the brand chose Vittoria Ceretti, Margaret Qualley, Jacquetta Wheeler, Fei Fei Sun, Cameron Russell, Alicia Burke, Isabella Cawdor, Frederikke Sofie, Stella Tennant and her daughter Iris. Lensed by Steven Meisel, the black-and-white portraits taken in New York focus on the models for their confidence and ease.

‘All my life I’ve been drawn to pieces of clothing that had an authenticity and timeless spirit created not with fashion in mind, but to serve a purpose,’ said Laurennin a statement. ‘These are the iconic pieces that have always been at the center of my personal style and have inspired this collection I’ve personally curated.’

The collection is available now in Ralph Lauren stores and online.

Check out some more images from the campaign below and sound off on twitter @fmd1_com using the hashtag #lovefmd.










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