Brand Of The Week: Lucy Folk

Lucy Folk Cover Image

Lucy Folk is our ‘Brand of the Week’.

The nomadic lifestyle brand was established in 2007 by Founder and Creative Director Lucy Folk as a small jewelry line inspired by her love of precious materials. A trained gold and silversmith from Melbourne’s RMIT University she never really thought she would work in fashion.

A decade later, her eponymous label has grown expanded from handmade jewelry to resort-inspired apparel, accessories and Italian made eyewear. The company employs around 25 people, and has three stores in Australia and has an international brand presence with 44 stockists worldwide. There’s also a private salon (Lucy Folk Salon) in Melbourne and a concept store (PLAYA by Lucy Folk) in Sydney.

With its unique design, superior craftsmanship, and eclectic aesthetic, Lucy Folk has several celebrity admirers, including Beyonce, Solange, Zoe Kravitz, Elle Fanning, Suki Waterhouse, Bella Heathcote, Phoebe Tonkin, and Gia Coppola.

Take a look out Lucy Folk’s world of beautiful adornment at and check back next week to find out who our next ‘Brand of the Week’ is.

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